Film direction, creative direction of DrainBag designs & photography, logo design, model casting, PR management and production of DrainBag launch.
One in three women with breast cancer undergoes a breast amputation. After the operation a drain is applied for the drainage of wound fluid into a reservoir bottle. Once at home, they carry the drain and reservoir for a week causing all sorts of inconvenience. The DrainBag offers women extra freedom of movement and space for a worthy recovery during this difficult time.