Yves Saint Laurent
BLACKLIST

Yves Saint Laurent

Moxie Amsterdam

Pitch win, concept development, founder of Monsieur Black, design & creative direction

PROJECT DESCRIPTION

The Yves Saint Laurent Blacklist is the most exclusive guestlist and the gateway to a world where black is not just a colour but a way of life. A way of nightlife. Where good taste is a prerequisite of membership. You do not just get on the Blacklist. First of all, you have to prove that you deserve to be on the Blacklist. Then you need to truly understand the philosophy of Monsieur Black: curator of the Blacklist. To get on it, girls had to prove their exquisite taste by participating in one of the 4 online challenges.
 

CAMPAIGN FILM

CAMPAIGN DESIGN

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CREATIVE PARTNERS