The Art
of Pairing

FrieslandCampina

Holland Master

Concept & creative direction

PROJECT DESCRIPTION

The Holland Masterpiece Collection - The Art of Pairing is an online exhibition displaying 21 unique masterpieces that showcase Dutch heritage, superior taste and premium presentation. The total collection features the complete range of 7 different cheeses each featuring a still life, a contemporary still and a sculpture. People were invited to join in on the social expo and create Holland Masterpieces themselves: follow the exhibition and share your homemade masterpiece via #hollandmasterpiece.

CAMPAIGN TEASER FILM

CLASSIC STILL LIFES 

MAKING OF MASTERPIECE No4 

CONTEMPORARY TOP SHOTS

MAKING OF MASTERPIECE No9

MODERN SCULPTURES

MAKING OF MASTERPIECE No14

CHEESE TOOLS

MAKING OF MASTERPIECE No 18

CREATIVE PARTNERS