Holland Master

FrieslandCampina

Holland Master

Concept & creative direction

PROJECT DESCRIPTION

The introduction of Holland Master to the European martket had the objective to harmonize the premium cheese portfolio, differentiate FrieslandCampina‘s daily indulgence proposition and obtain a stronger position in the premium cheese segment to generate more value. Holland Master offers a wide range of quality cheeses, carefully selected by Dutch cheese experts with centuries of expertise in making and selecting quality cheese. JILT created the website and campaign artwork. 

WEBSITE 

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CAMPAIGN ARTWORK 

CREATIVE PARTNERS